AI Insights · Timothy · July 2024
Top 5 Film & Television Apps Performance in Colombia, Q2 2024
In Q2 2024, top Film & Television apps in Colombia saw varied trends in downloads, revenue, and active users, with notable performances from Max, Amazon Prime Video, Disney+, Star+, and Crunchyroll.
Throughout Q2 2024, the Film & Television app market in Colombia experienced significant activity. The top five apps, according to Sensor Tower, demonstrated varied trends in downloads, revenue, and weekly active users.
Max: Stream HBO, TV, & Movies showed robust performance, especially in weekly active users, which grew from approximately 1.4M in early April to over 2M by the end of June. Downloads fluctuated, peaking at 176K in the first week of April and dipping to around 94K in late May before climbing back to 127K in the final week of the quarter. Revenue experienced a notable spike in mid-June, hitting approximately $138K.
Amazon Prime Video maintained steady metrics throughout the quarter. Downloads ranged from 36K to 50K, with a slight peak in late April. Revenue exhibited a similar pattern, averaging around $75K weekly but peaking at $97K in mid-May. Weekly active users remained relatively stable, with figures hovering around 500K and reaching up to 579K in mid-June.
Disney+ saw a significant increase in both downloads and weekly active users towards the end of the quarter. Downloads surged from 44K in early April to a remarkable 125K by the last week of June. Weekly active users followed suit, growing from approximately 1M to almost 1.4M. Revenue also saw an upward trajectory, peaking at around $90K in the final week of June.
Star+ exhibited fluctuating trends. Downloads peaked at 82K in early April but dropped significantly to around 2.6K by the end of June. Revenue saw a downward trend, starting at $32K in early April and falling to approximately $5K by the final week of the quarter. Weekly active users also declined, from 879K in early April to around 737K in the last week of June.
Crunchyroll experienced steady performance with consistent downloads and active users. Downloads fluctuated between 27K and 60K, with a peak in mid-April. Revenue showed a gradual increase, peaking at around $25K in mid-June. Weekly active users remained stable, ranging from 110K to 128K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
